GrowFast Presents — The Story Machine Gun Map

01

Input Layer

Cornerstone Content Capture

1 asset per week — everything else derives from this

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What counts as a cornerstone asset

A

Long-form video recording — Founder talking head, 10–30 min. Client call. Podcast recording. Raw Loom. This is the highest-leverage input.

B

Written cornerstone — Newsletter, manifesto post, long LinkedIn article, framework doc. 800–2,000 words minimum.

C

Voice memo / audio — Rambling Tyson thoughts, call debrief, morning frameworks. Transcribed → cleaned → used as raw material.

Capture tools

Riverside.fm

Studio-quality video + audio recording. Auto-transcription. Best for podcast + video dual capture.

~$19/mo

Loom

Fast async video capture. Good for founder brain dumps and client walkthroughs.

Free / $12.50/mo

Otter.ai / Fathom

Auto-transcribe calls and meetings. Fathom is free and captures Zoom/Meet perfectly.

Free tier available

Notion / Google Doc

Written cornerstone drafting. Drop raw transcripts here. This becomes the "source of truth" document.

Free

RULE: The cornerstone must contain Tyson's actual worldview, story, or framework — not generic topic content. AI can atomize and adapt. It cannot manufacture conviction. One strong cornerstone beats 10 generic ideas every week.

02

Transcription & Prep

Clean & Structure the Raw Material

Turn messy input into AI-ready source document

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1

Transcribe — Riverside, Otter, or Whisper (free, local) converts audio/video → raw transcript.

2

Clean via Claude — Pass raw transcript through Claude with prompt: "Remove filler words. Preserve exact phrasing and voice. Extract key arguments, frameworks named, and stories told. Output a structured source document."

3

Tag the document — Note: primary framework used, target ICP, core argument, any quotable one-liners. These tags drive which AI outputs get generated.

4

Store in Notion/Airtable — This is your content database. Each cornerstone = one row. All derivative outputs link back to it.

Automation option

Make.com trigger: When a new recording is uploaded to Google Drive → Whisper API transcribes → Claude cleans and structures → Notion page is auto-created with source doc ready for the generation phase. Zero manual work after the recording is done.

03

AI Generation Layer

Atomize Into Platform Variants

Claude + voice system prompt → 12–17 derivative pieces per cornerstone

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The Claude System Prompt (Voice Lock)

SYSTEM PROMPT — paste this as Claude's system context

You are writing as Tyson Graham, Founder of GrowFast.io. VOICE RULES: - Short, declarative sentences. Periods where commas would go. - Chain logic: A → B → C. "Story drives trust. Trust drives value. Value drives revenue." - Contrarian openings. Position against what the reader thinks is true. - Triples, often alliterative: Volume. Value. Velocity. - Named frameworks — always label and own. Never just describe. - Closers that land flat: "It's that simple." "Cause and effect." - Engineer/operator framing: Algorithm. System. Mechanism. No voodoo. - CAPS as coach-voice callouts sparingly: WRONG. NOTE. HINT. 6 AXIOMS (reason from these): 1. Value drives revenue. 2. Velocity requires clarity. 3. Money hates uncertainty. 4. Story creates clarity. Clarity creates trust. Trust drives value. 5. All business happens human to human. 6. Start with the customer. Reverse engineer value. Never write like a content marketer. Write like a founder who has read 10 sales books and run a real sales team. No hedging. No corporate softening. No em-dashes used as commas. SOURCE DOCUMENT: [PASTE CLEANED CORNERSTONE HERE]

Generation tasks per cornerstone

LinkedIn Long Post

600–900 word thought leadership. Hook → framework → story → CTA.

LinkedIn Short Post (×2)

150–250 word punchy takes. Contrarian angle + one framework point each.

Carousel Script

8–12 slide script. Slide 1 = hook. Slides 2–10 = framework steps. Slide 12 = CTA.

YouTube Script

Full talking-head script. Hook (0–30s), framework body, CTA. Matches recording pacing.

YouTube Description + Chapters

SEO-optimized description, timestamp chapters, tags.

Short-Form Video Scripts (×3)

60–90 sec TikTok/Reels/Shorts hooks pulled from the best moments. Hook → insight → punch.

Podcast Show Notes

Episode summary, key takeaways, quotes, guest bio (if applicable), links.

Facebook Post

Story-led, slightly longer than LinkedIn. Community question at close.

Email Newsletter Blurb

100–150 word teaser driving back to cornerstone content.

Static Image Post — Quote Card (×2)

Pull 2 one-liner quotes or framework statements from cornerstone. Claude writes the caption. Canva renders quote over branded background or supplied photo.

Static Image Post — Photo + Caption (×2)

Pair a real photo (Tyson, team, client, product) with a Claude-written caption. Hook line → 3–4 short paragraphs → CTA. Works across LinkedIn, IG, Facebook.

Static Image Post — Stat/Data Graphic

Extract a compelling stat or result from cornerstone. Claude writes 2-line context caption. Canva renders as bold data visual on brand colors.

Static post image sources

Your Own Photos

Highest performing. Behind-the-scenes, Tyson on camera, client moments, whiteboard frameworks, office. Store in a shared Google Drive folder — drop into Canva template.

Free

Canva Magic Studio

AI image generation inside Canva. Good for concept visuals, abstract backgrounds, and branded quote cards without a photo.

Included in Canva Pro

Adobe Firefly / Midjourney

Higher-quality AI image gen for hero visuals, concept art, and campaign imagery. Use when photo library doesn't have the right shot.

$5–$10/mo

Pexels / Unsplash

Free stock photos for context visuals (cityscapes, people, office). Use sparingly — real photos outperform stock on every platform in 2026.

Free

AI Tools for this phase

Claude (Sonnet/Opus)

Primary writing engine. Holds voice system prompt. Best for long-form, framework-heavy, nuanced brand voice.

$20/mo Pro

Make.com

Orchestration layer. Triggers Claude API calls per output type, routes results to Notion.

$9–$16/mo

Canva Magic Studio

Carousel visual generation from the carousel script. On-brand templates.

~$15/mo

Descript

AI video editing. Auto-identifies highlight clips for Shorts/Reels/TikTok from long-form video.

$12/mo

04

Human Gate

Trav Reviews + Tyson Approves

Non-negotiable checkpoint — AI drafts, humans decide

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THIS STEP CANNOT BE AUTOMATED. Skipping it is how you publish generic AI content that tanks the brand. The machine's job is to get to 80%. Tyson's job is the last 20% that makes it real.

1

Trav runs voice check — Does it open contrarian? Does it reason from an axiom? Does it name a framework? Does it close flat? If 4/6 on the checklist → flag for light edit, not full rewrite.

2

Tyson injects story/proof — AI cannot manufacture real client wins, personal moments, or proprietary data. Tyson adds one specific proof point or personal detail to every piece.

3

Approve or kill — If it doesn't pass, it doesn't post. One approved piece beats three mediocre ones algorithmically on every platform in 2026.

4

Mark approved in Notion — Triggers the scheduling automation in the next phase.

05

Output Distribution

Channel-Specific Publishing

6 channels · each with format rules and optimal timing

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in

B2B Authority + Lead Gen · PRIMARY CHANNEL

1 long-form post (600–900 words) per week — cornerstone argument with framework
2 short punchy posts — contrarian takes or one-liner frameworks
1 carousel (PDF doc) — visual framework from same cornerstone
Best time: Tue–Thu, 7–9am or 12–1pm EST
No external links in post body — put in first comment
Algorithm: dwell time + early engagement velocity is king in 2026
Static image posts: Quote card or photo + caption — pair real Tyson photo with 150–250 word caption. Native image uploads outperform links on LinkedIn feed.
Scheduler: SocialPilot or Buffer · auto-post from Notion approval trigger

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YouTube

Long-Form Video + Shorts · Search & Discovery

1 long-form video (10–30 min) per week — full cornerstone as talking head or screen share
2–3 YouTube Shorts (60–90 sec) clipped from long-form via Descript
AI-generated SEO title, description, chapters, and tags via Claude
Thumbnail: Canva template — Tyson face + bold contrarian statement text
Best upload time: Thu–Fri, schedule for Sat morning publish
Shorts: post separately Tue and Thu for algorithm diversification
Tool: Descript for clip extraction + captions · TubeBuddy for SEO

📷

Instagram

Visual Brand + Reels · Awareness Play

2–3 Reels per week — same short-form clips as TikTok, re-captioned for IG audience
1 carousel per week — Canva design from the carousel script (repurposed from LinkedIn carousel)
Static image posts (×2): Quote card over branded background OR real photo with hook caption. Single image posts with strong copy still outperform on IG for saves and shares.
Stories: behind-the-scenes of the content creation process, polls, Q&A
Caption style: slightly more personal than LinkedIn, hook line + 3–5 short paragraphs
No hashtag spam — 3–5 targeted hashtags max
Scheduler: Later (visual calendar, best for IG) or SocialPilot
Reels: use original audio or trending audio in first 3 days of trend

f

Facebook

Community + Retargeting · Warm Audience

1 story-led post per week — repurposed from cornerstone, longer narrative format
Static image posts (×2): Photo + caption or data stat graphic. Facebook still rewards native image posts with strong engagement bait (question at close). Real photos over stock always.
Reels: cross-post from IG/TikTok (Meta's algorithm rewards Reels heavily)
Facebook Group (if applicable): post question or poll derived from framework
Community question at close of every post to drive comments
Best for retargeting pixel — FB page posts feed ad audiences
Scheduler: Buffer or SocialPilot — auto cross-post from IG where possible
Avoid: link posts with preview cards (organic reach penalty)

♪

TikTok

Short-Form Discovery · Top-of-Funnel

3 videos per week — 60–90 sec, hook in first 2 seconds, no long intros
Hook formats that work: "Most founders get this wrong…" / "Here's the $1M mistake I see every week…"
Captions: AI-generated via Descript or CapCut (auto-captions mandatory)
B-roll: product, client calls (blurred), whiteboard, office — not just talking head
Post frequency beats post quality on TikTok — volume matters more here
Best times: 7–9am, 12–3pm, 7–9pm — test for GrowFast audience
Tool: CapCut for edit + captions · Publer or SocialPilot for scheduling

🎙

Podcast

Deep Authority + Long-Form Trust · SEO Asset

1 episode per week — cornerstone video audio stripped and published as podcast
AI-generated show notes, timestamps, and key takeaways via Claude
Episode title formula: "[Framework Name]: Why [Contrarian Claim]"
Distribution: Riverside → RSS feed → Spotify, Apple, Google via Buzzsprout/Podbean
Podcast clips: 2–3 audiograms (waveform video) posted to LinkedIn + IG Stories
Episode description SEO-optimized for ICP search terms (Claude generates)
Tool: Riverside (record) → Descript (edit, remove filler words) → Buzzsprout (distribute)

06

Feedback Loop

Analytics → Next Cornerstone

What performed feeds what gets made next week

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1

Weekly analytics pull — SocialPilot or Metricool aggregates cross-platform performance into one dashboard. 30 min weekly review.

2

Identify top performer — Which post/video/clip got the most engagement or reach? What was the hook? What was the framework? What was the format?

3

Feed signal back to Claude — "Last week's top post used [X hook style] and [Y framework]. Generate 3 next-week cornerstone angles that expand on this signal."

4

Evergreen recycling — Top performers from 60+ days ago get reformatted and re-posted. SocialPilot has a content recycling feature built in. Never let a strong piece die.

Analytics tools

Metricool

Best cross-platform analytics dashboard. All 6 channels in one view. Best value.

~$22/mo

SocialPilot Analytics

Built into scheduler. White-label reports. Good enough if already using for scheduling.

Included in plan

Tool	Role	Phase	Cost/mo
Riverside.fm	Video + audio capture, transcription	01 Input	$19
Fathom (calls)	Free meeting transcription	01 Input	Free
Notion	Content database + source docs	02 Prep	$16
Claude Pro	AI writing engine — all content generation	03 Generate	$20 CORE
Make.com	Automation orchestration — triggers all AI calls	03 Generate	$16
Canva Pro	Carousel + thumbnail design	03 Generate	$15
Descript	Video editing, clip extraction, captions	03 Generate	$12
SocialPilot	Multi-platform scheduling + analytics	05 Distribute	$30
Buzzsprout	Podcast hosting + RSS distribution	05 Distribute	$12
Metricool	Cross-platform analytics dashboard	06 Analytics	$22
TOTAL	Full 6-channel AI content machine	End-to-end	~$162/mo

GrowFast Presents The Story Machine Gun Map